E4 Game= "Look, it's E4"

Branding thourgh game:

"The channel E4 idents are good example of how to create innovative media identity.They engage the viewer in a game of recognising the brand. In this act of recognition, the viewer's own creative process is associated with the brand". Guy Birkin "Brand Identities"

The largest part of this project - ident recognision has been made through looking at playful and "young" side of it. Making a sticker, I haven't consider to much time on the design, as I wanted it to be just E4 logo, so viewers wouldn't have any doubt it's talking about E4 channel ( later on than it be more common it could be changed). So E4 sticker is nothing more just a number - E4 symbol. But the idea behind is a TV game: played during easter, xmas , valentines day etc.

Imagine you simple go to the news shop to get ur TV magazine. Inside you find E4 sticker. Little instructions tells you that's a game for all familly, you have to stick your E4 sticker on the house window, so it would be visible from a street and register online or by phone with your address. Leave the rest for your fortune. Than TV people would pick up the city to visit. To pick the house no.(only ones got E4 sticker on window and registered) they could ask to do that for kids in the street. They go see people living in this address and give them prizes: ( TV,DVD player etc). Simon and other people thought it be nice idea that the wining prize would hide in fortune teller. So they choose the colour, number and find out what is the prize.

This game unifes all my parts of the project together. Maybe in the future it be good idea to change the design of a sticker, maybe have E4 inside the heart (for Valentines day) or smth like that. For the first time I wanted it be clear and recognisible symbol - so it won't be no doubt it's E4 channel we talking about- great, young generous, funny etc.