E4 sting evolution

E4 sting evolution

>> Loads of "white nights" with loads of thought in the head, that 80% disappears forever in the morning

>> Constant interrogation of friends about ideas

>> Sketches everywhere i go in my minds, public toilets lol ( not really )

.....LOoooooooNG THINKING...THINKING...thinking...thinkinininig...

So finally considering my tinny expierence as a I‘ve gave up on all my "titanic" ideas and came up with the one described bellow in the " Goodies bag" That I liked , most of the people I asked liked it, hope the rest of the world will like it too:) Hope i managed to embody it.

I've never took so many pictures of the hands in my entire life.

Was much harder than I thought. As to perform 24 frame action per 1sec using photo camera was impossible. Finally 12 f/sec was a solution. So Big Thank you for Ian Sanders help in taking pic. and Andrew Love for amazing 10 MEGA PIXEL camera- yahooo!!! Even I took a mln of pictures for my animation (as I never was satisfied with a ones i took before), i left only with 72, (12f/s). So i had a real good practise using this fantastic camera:) Sure later I found out I could go easier way, just film the opening hands action and import it in Adobe after Effects as stills, remove the ones i don't need to create the "chop" effect on animation to make it look more abstract and surreal. Well, we all learning, finally I still got the same effect .

It's a first short test of the idea. The music has been made myself on Ejay dance 3. I like the effect of calm "growing" atmosphere on it, but i'm not sure if it's a right one to use. So I'm gonna get some more versions of Ejay, hopefully it will have more options of the sounds I could use to create the right tone.

Ok, here is an animation made . The process:

• Imported all the pictures into Photoshop and resize to 720x576, cut the bits of every single picture I don't want to be seen.
• Imported into Adobe Premier Pro and make a avi. movie

I had to change the background as I didn't have the copyrights for rose image. I'm not really good in drawing so I just played around with it in the photoshop, using different effects.Finally I stoped with a liquify effect as Ifound it easy to play around and, also I could changed it every frame so than playing back it looked like it's moving. Hopefully it is still possible get the idea that's it a flower. The colours are related to the main color at the E4 channel at the moment -purple, also made it look more retro style. The communication between animation and audience is quite clear, as it send various messages:giving (then e4 releases from a hands), keeping,teasing...

Trying diferent effects for background:

The shorter version of animation was made for idea of using it for more expensier time of the day and longer version for cheaper time of day on tv, in terms of saving money.

Problems:

• I haven't saved single pictures as layers (psd.files) after working with them. So it was impossible to go back and correct it if i have to.
• The first "test" animation I made using flash and i found out that it's really takes much longer time than using premier.
• After importing stills in Premier, the animation would be very long ( 4min ), so it took me long time to learn that i had to export it as a movie than change a duration speed and render it again. Don't know if it was a correct solution, but it did work for me.
• Have a visible flickers, that i want to reduce.

My "Goodies Bag" for E4

My E4 Package includes:

* 2 x E sting Video clip

animation for E4 music

animation for E4

* 2 x Flyers

* 1 x Sticker

* 1 x Website

E4 STING >>

* E4 sting animation using stop motion

* It’s no character or story involved

* Very abstract

* E4 + Hands + National English Flower

* Hands – keep it, love it watch it

* Rose – UK made programmes,

* Represents changes of e4 channel

* Logo stays the same

BEAR CAN PICTURES-PIN HOLE CAMERA

Just wanted to upload some pictures, that have been made before Xmas. ohhh...xmas - was lovely ..but sweet spring is so close - so stay all happy, smile LOADS and LOVE :D

I really enjoyed the expierence of taking pictures with a bear can - it was such a discovery for me, great stuff, after i did some bets to my friends saying them i can make a picture with a bear can - lol!!!Their reaction was amazing. So if you want to try make some pic and have a laugh from your friends is so simple. Here is the WEBSITE with some more information.Enjoy.

• 

>>IDENT_E4_GO!!!<<

RESEARCH

Considering the lack of knowledge in given project, all seemed so new and confusing; research was a “life-saver” in this situation. It helped to gain better understanding and feel more comfortable with the start of the project. To make it easier the research was breaking down in to parts:

• Advertisement research through internet mostly. Making a good branding is important to know a good knowledge of recent market and company. It’s worth reading the article found at the following web address, author J.W.Thomas says: “Advertising has the power to persuade...change markets and improve profit margins…The companies that master the creative guidance and the testing systems to consistently develop and deploy great advertising will own the future and the fortunes that go with it. Great advertising is a cloak of invincibility.”*. It means good research will impact good advertisement, this how big companies like McDonalds, BMW and etc.become strong among their competitors with big profits and long term relationships with customers.

* Jerry W. Thomas., 2007. Advertising Effectiveness By Jerry W. Thomas. [Online].
Available from:
http://www.decisionanalyst.com/publ_art/AdEffectiveness.asp [cited 15 April 2007].

Another good source of ident work for TV channels can be found at: http://idents.tv/blog/

RESEARCH FOR TV BRANDING (E4 channel)

E4 channel present:

• The LOGO = Good logo is important

BBC-1 + globe.

ITV+yellow and blue box

E4 +E4=The E4 has everything a symbol needs.

• Style :

Simple, but effective

‘70s looks fresh and suits the channel

Clear logo-you get what you see

Logo identifies the station

• Imagination

Original

Different-grab attention

- The jumping E4s coming out of sardine cans and mechanical sliding bars

- The break bumpers

• Consistency

We know we are watching E4, and, unlike the rest of the channels, everything doesn’t blur into one.

- The continuity is part of the enjoyment and not just something between the programmes or an opportunity to flaunt corporate identity as continuity these days so often is.

Everything E4 does shouts at you “E4” and it shouts it loud

"Nowhere else on digital TV will you see a font quite like the one E4 use, and the purple and white cements the station so that you are absolutely certain who you’re dealing with." James Pittman

• Modern

E4 doesn’t have clocks.

It doesn’t have start-ups.

There are no in-vision announcers sat behind a desk with a suit, tie and a bowl of petunias.

Nothing is serious , feel of comedy

E4 stands out from a crowd of the ingredients of great presentation.

E4 REFRESH

2005 E4 refresh their look. Here is how did they changed. Precursor (a design company) have refreshed E4's on air information delivery package.

• The project include:all information ,menu stings, menus, promo endboards, and start and end of transmission stings.

• Precursor's approach was to develop an E4 world,made of two spaces. The first space [ outside ] is a traditional environment kept for information. Dominated by the channel logo. The second space [ inside ] is white, it is a surreal and twisted anarchic place where anything goes and surrealism and juxtaposition are the rules.

• The two worlds create a mildly schizophrenic mix of visual styles that demonstrated the attitude of the channel.
  
• http://www.precursorstudio.com/
  

Perfomance of a Day

Fantastic Walk with course mates and beautiful day - the best part in the perfomances day. The most memorables were only two:

• Harolds Shipmen's (the bigest serial killer) perfomance, if I can call it this name, as really it was more about a "short walk" through H.Shipmens life. The jorney started at uni, ( we did not know where we goin-that made it even more interesting)on the way we had to find and read a little notes with the facts of doctor's life. The end of distination was the collage ( can't remember the name) the H.Shipman was studying. Simple and ejoyable.

• Erasmus Darwin - a physician, well known as a poet. The perfomance I enjoyed most. Firs the location they chose was amazing (the pub near the river), very realxing, inspiring atmoshpehre. At live presentation I saw a videos taken on location at Darwin house aslo they had a pictures from museam. The fanniest part was a bingo game, with key dates of Darwin’s life as bingo numbers. It was effective- interesting-funny and i really think guys done a good job.P.S As always, Jools the only lucky - he took the prize.