Considering the lack of knowledge in given project, all seemed so new and confusing; research was a “life-saver” in this situation. It helped to gain better understanding and feel more comfortable with the start of the project. To make it easier the research was breaking down in to parts:
- Advertisement research through internet mostly. Making a good branding is important to know a good knowledge of recent market and company. It’s worth reading the article found at the following web address, author J.W.Thomas says: “Advertising has the power to persuade...change markets and improve profit margins…The companies that master the creative guidance and the testing systems to consistently develop and deploy great advertising will own the future and the fortunes that go with it. Great advertising is a cloak of invincibility.”*. It means good research will impact good advertisement, this how big companies like McDonalds, BMW and etc.become strong among their competitors with big profits and long term relationships with customers.
* Jerry W. Thomas., 2007. Advertising Effectiveness By Jerry W. Thomas. [Online].
Available from:
http://www.decisionanalyst.com/publ_art/AdEffectiveness.asp [cited
Another good source of ident work for TV channels can be found at: http://idents.tv/blog/
RESEARCH FOR TV BRANDING (E4 channel)
E4 channel present:
- The LOGO = Good logo is important
BBC-1 + globe.
ITV+yellow and blue box
E4 +E4=The E4 has everything a symbol needs.
- Style :
Simple, but effective
‘70s looks fresh and suits the channel
Clear logo-you get what you see
Logo identifies the station
- Imagination
Original
Different-grab attention
- The jumping E4s coming out of sardine cans and mechanical sliding bars
- The break bumpers
- Consistency
- The continuity is part of the enjoyment and not just something between the programmes or an opportunity to flaunt corporate identity as continuity these days so often is.
Everything E4 does shouts at you “E4” and it shouts it loud
"Nowhere else on digital TV will you see a font quite like the one E4 use, and the purple and white cements the station so that you are absolutely certain who you’re dealing with." James Pittman
- Modern
E4 doesn’t have clocks.
It doesn’t have start-ups.
There are no in-vision announcers sat behind a desk with a suit, tie and a bowl of petunias.
Nothing is serious , feel of comedy
E4 stands out from a crowd of the ingredients of great presentation.
2005 E4 refresh their look. Here is how did they changed. Precursor (a design company) have refreshed E4's on air information delivery package.
- The project include:all information ,menu stings, menus, promo endboards, and start and end of transmission stings.
- Precursor's approach was to develop an E4 world,made of two spaces. The first space [ outside ] is a traditional environment kept for information. Dominated by the channel logo. The second space [ inside ] is white, it is a surreal and twisted anarchic place where anything goes and surrealism and juxtaposition are the rules.
- The two worlds create a mildly schizophrenic mix of visual styles that demonstrated the attitude of the channel.
- http://www.precursorstudio.com/
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